And, I know that I don’t normally to review chains because they homogenise the identity of cities at the expense of interesting independents.
But, it would be disingenuous of me to say that I never visit chains.
Crispy Dosa, Honest Burger, Greggs and Din Tai Fung are all places that I’ve been to in the last few years.
Furthermore, Flat Iron isn’t just any chain, so I thought that it was worth writing about.
Firstly, it was founded by Charlie Carroll one of the co-owners of the Devonshire, the UK's most hyped pub. Whilst a table at the Devonshire is rather tricky to come by, it’s a lot more straightforward to visit a Flat Iron.
Secondly, unlike the encyclopaedic menus that many chains offer, Flat Iron have taken a single dish, the flat iron steak, and put it at the very core of their business model.
Their menu also eschews starters and desserts in favour of a compact selection of mains. It enables Flat Iron to turn tables very quickly and have a streamlined ingredient inventory, both of which must be important factors in the success of their model.
Knowing that we wanted something quick to eat before catching a Eurostar, I decided Flat Iron Kings Cross would fit the bill.
Arriving just before midday, there was already a gaggle of people waiting outside its doors to open. It’s a looker of a place with its exposed brickwork, wood-panelling and racing green paint; there’s apparent age and class belying its budget price point.
Despite the lack of starters on Flat Iron’s menu, as soon as we sat down a pot of warm, beef dripping scented popcorn arrived. It was still busy popping away in a machine behind us providing reassurance about just how fresh it was.
From the concise wine selection, which is all available by the glass, we order a juicy Sangiovese (£9.50) and a smooth, red berry-packed malbec (£8.50).
Presented on a cast iron and wooden slab with a miniature cleaver, it was a lovely looking bit of meat. With an excellent tenderness and good (if not the most deeply aged) flavour, it was a very tasty steak. It’s worth noting that Mrs G's steak was fattier and a bit smaller looking than mine.
Silky smooth mashed potato (£4.50) was brought together by a pool of garlic butter, a lick of bone marrow and crunchy batter puffs. It was decadent stuff.
Whilst there’s no dessert on Flat Iron’s menu, our bill was charmingly accompanied by cleaver tokens that we could exchange for a swirl of Tahitian vanilla soft serve.
Flat Iron is certainly one of the best chains I’ve visited in a long while and an impressive business model to boot. With a branch set to arrive in Bristol later this year, I’d imagine there’ll be a Cardiff opening in the not too distant future.























































