There are two things that put me off visiting a new hospitality opening quicker than you can say "undisclosed freebie":
a) Places that hand out free meals to every influencer under the sun - I know, I get it, social media eyeballs drive footfall. But I like to follow my own agenda and not someone else’s.
b) Places with massive queues – as far as I’m concerned, almost no food businesses are worth queueing for when there are plenty of good places where you can sit down immediately.
So, despite the fact that I’ve been keen to try Japanese soufflé pancakes for many years, there was no way that I was going to stand outside Fluffy Fluffy in the bitter cold for an hour and a half in the weeks after they opened in October 2024. Especially after I’d been advised to run don’t walk down there by numerous people who’d walked straight in and had a free meal.
However, on a Sunday morning in March at 10.30am, after the hype had subsided, Fluffy Fluffy’s minimalist and modern dining space was pretty much deserted.
With twelve branches across the UK, and three more openings planned soon, Fluffy Fluffy originally opened in Canada in 2018 before expanding across the world. Their menu features a range of desserts and savouries, including cheesecakes and croffles, which seem to be a cross between a waffle and a croissant.
But, I was here for one thing, to try Fluffy Fluffy’s soufflé pancakes. Made with whipped egg whites, they’re known for their light and fluffy texture. There are a variety of flavours on offer, including tiramisu, crème brûlée and Oreo.
Fluffy Fluffy’s pancakes are cooked fresh, and they take around 20 minutes to prepare. Fortunately, a batch had just been taken off the griddle as we arrived. So, our order arrived at the table within a few minutes of sitting down.
Both our sets of pancakes certainly lived up to their billing – beautifully light and airy with toasty brown tops and bottoms, I think they’re an upgrade on the American pancake.
The Signature (£8.70) was the clear winner. Topped with thick vanilla-scented whipped cream, strawberries, blueberries and banana slices, it was light, fresh and not too sweet. I could easily have eaten two platefuls.
In contrast, the Biscoff (£9) was exactly how I expected. Drizzled with Biscoff spread and scattered with biscuit crumbs, it was spicy, toasty and seriously sugary. If you’ve got a sweet tooth, then this’ll be right up your street, but it was a little bit much even for me.
We were in and out from Fluffy Fluffy within twenty minutes and I was very impressed. I’d definitely recommend a visit... that is of course on the condition that you don’t have to queue.
The details:
Address - Fluffy Fluffy, 109 Queen St, Cardiff CF10 2BH
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